The best time to fake tan (because Thursday isn't always the correct answer)

You’ve probably heard people say “Tan Thursday” is the holy grail of fake tanning…

But honestly? That’s not always true 👀

The BEST day to tan actually depends on why you’re tanning in the first place.

A lot of people don’t realise your tan continues developing for up to 24 hours after application. So while your tan might already look good after rinsing, the final colour is still deepening behind the scenes.

That’s why we usually recommend tanning around 2 days before important events when possible. It gives your tan time to fully develop, settle beautifully into the skin and leaves room for little touch ups if life happens
(You know… weird sleep lines, missing a spot, accidentally touching your developing tan at 2am half asleep etc.)

Wedding Tans 💍

Wedding tans are BEST done 2 days before the wedding.

This gives your tan enough time to:
• Fully develop
• Settle naturally into the skin
• Allow time for touch ups if needed
• Avoid any last-minute fake tan panic

Here’s the easiest way to plan it:

Thursday wedding = Tuesday tan
Friday wedding = Wednesday tan
Saturday wedding = Thursday tan
Sunday wedding = Friday tan

Trust me… your future self will thank you for not panic-tanning the night before!

Event & Performance Tanning ✨

Got an event, photoshoot, formal, performance or special occasion?

Same rule applies:
Tan 2 days before where possible.

You want your tan looking its absolute BEST by event day, not still processing while you’re trying to get dressed and match your makeup to your tan 😅

Monday event = Saturday tan
Tuesday event = Sunday tan
Wednesday event = Monday tan
Thursday event = Tuesday tan
Friday event = Wednesday tan
Saturday event = Thursday tan
Sunday event = Friday tan

Holiday Tanning 🌴

Holiday tans are a little different.

For trips away, we usually recommend tanning the night before you leave so your tan lasts through more of your holiday.

Because let’s be real… nobody wants to spend half their trip scrubbing off patchy fake tan in a hotel bathroom 🙃

A fresh pre-holiday tan just hits different.

Tanning Just Because 🖤

Honestly? This is our favourite kind of tanning.

If you fake tan simply because you feel better bronzed, more confident or slightly less emotionally attacked by winter… there are no rules.

Tan whenever works for your schedule.

Wednesday night? Sure.
Sunday reset? Perfect.
Random Tuesday because life feels better bronzed? Absolutely.

Fake tanning doesn’t always need a special occasion attached to it.

Sometimes you just wanna feel good ✨